FlowProofsWhat a metric tree is, and why it beats a KPI dashboard
A metric tree breaks one number into the numbers that make it up. A worked example, how to build one in a spreadsheet, and where KPI dashboards fall short.
Posts about metric trees
3 posts, newest first.
Conversion funnel analysis: finding the step that actually broke
Conversion funnel analysis, worked through: conversion falls from 3.2% to 2.7% on $120K of ad spend. Find the step that broke and rule out false alarms.
How to build a KPI tree (with a free template)
A KPI tree template you can download, plus five steps to build your own and three worked example trees for a SaaS company, an online store and a services firm.