FlowProofsWhat a metric tree is, and why it beats a KPI dashboard
A metric tree breaks one number into the numbers that make it up. A worked example, how to build one in a spreadsheet, and where KPI dashboards fall short.
Your number changed.
Know why before the meeting ends.
FlowProofs connects your data to a visual canvas.
Change any driver to see what happens next, or click Explain to see exactly what moved it.
Move a number. Watch the story change.
No signup. This is a real FlowProofs canvas running in your browser.
Explain: why profit moved
Profit is $58K, unchanged. Move a slider to see what drives it.
Bring the question you get asked.
Why did it change?
- “Why did revenue drop last month?”Price, volume and costs, each with its share of the drop.Try it on sample data
- “Which region drove growth?”Split the change by region and see which one carried it.Try it on sample data
- “Why is margin down when sales are up?”Material, labour and output, pulled apart in one bridge.Try it on sample data
What if we change it?
- “What if we raise prices 5%?”Move the price and watch revenue and profit follow.Try it in the demo
- “How many customers do we need to break even?”Raise costs, then slide new customers until net MRR is back above zero.Try it in the demo
- “What happens if material costs rise 10%?”See exactly how much margin it costs, and where.Try it in the demo
What you stop doing.
FlowProofs replaces six painful steps with one canvas.
No DAX.
No CALCULATE(SUMX(FILTER(ALL(...)))). Write = Revenue - Costs and move on.
No licenses per viewer.
Share with anyone. No $14/user/month for view-only access. Send a link.
flowproofs.com/s/q3-reportCopy link
1 viewer2 viewers3 viewers
No stale copy-paste.
The number on your canvas is the number in your spreadsheet. Right now. Not last Tuesday.
sales.revenue$120,000Updated 3 days ago Live, just now
Revenue$112K$120K
No fragile models.
Click any number. See the formula, the filters, and the rows behind it. No black boxes.
Revenue$4.8M
Formula = SUM(sales.amount)
Filtered by Region = US
Source sales.csv (2,847 rows)
No learning curve.
If you've used Excel, you already know most of FlowProofs. The rest is drag and drop.
Columnssales.amountsales.regionsales.units
RevenueDrop a column$507Kregion: US
No separate tools.
Data table. Formula engine. Canvas. Presentation mode. One tab.
Data tablefxFormulasCanvasPresent
Drag your data onto anything.
Every column from your data appears in the sidebar. Drag it onto the canvas. Into a circle. A rectangle. A diamond.
The number lives inside the shape, and it stays connected to the file it came from.
Formulas that stay connected.
Write Revenue = SUM(sales.amount), or build on what you already have: Margin = @Profit / @Revenue.
Reference columns. Reference other variables. Everything recalculates when the data changes.
Connect your tools.
Stop exporting to Excel.
- Stripe
- PostgreSQL
- Google Sheets
- Microsoft Excel
- Google Analytics
- Notion
- QuickBooks
- HubSpot
- MySQL
- Snowflake
- Salesforce
- Xero
- coming soon
Your data stays in sync. Drag any metric onto the canvas.
How FlowProofs compares
| Feature | FlowProofs | Power BI | Tableau | Google Slides |
|---|---|---|---|---|
| Live numbers on a canvas | ||||
| Explains why, not just what | drivers, row by row | PartlyKey influencers | PartlyExplain Data | Manual |
| Draw freely, like a whiteboard | no data | |||
| “What if?” mid-meeting | Instantchange a number | Set up first | Set up first | |
| Filter by segment live | canvas updates | dashboard updates | dashboard updates | |
| Import a PDF or PPTX report | AI generates the canvas | |||
| Setup time | Minutes | Hours to days | Hours to days | Minutesno data |
| Learning curve | Lowdraw and drag | HighDAX, data modelling | HighLOD, calculated fields | Lowno formulas |
| Price | Free in early access$14/mo for Pro | $14/user/monthPro licence | $15 to $75/user/monthby licence | Freeno data |
Power BI, Tableau and Google Slides are trademarks of their owners. FlowProofs is not affiliated with or endorsed by them. Comparison based on public information as of October 2026.
FlowProofs isn't trying to replace your BI tool. It's for the moment after the analysis, when you have to explain it to someone who asks questions.
The full comparisons with Power BI, Tableau and Excel, and everything the product does.
Start free. Upgrade when you need more.
Recommended
Pro
$14
a month, early access rate
- Unlimited canvases
- 20 data files
- 1 GB storage
- 25 AI imports / month
Every feature is open on every account during early access. Billing for Pro is not switched on yet.
Prices are in US dollars. Sales tax, VAT or GST is added where the law requires it and shown before you pay. No setup fees, no per-viewer charges. Refunds and cancellation.
From the blog
Worked examples for the meeting where someone asks why. Start with what a metric tree is, or see who FlowProofs is for.
Conversion funnel analysis: finding the step that actually broke
Conversion funnel analysis, worked through: conversion falls from 3.2% to 2.7% on $120K of ad spend. Find the step that broke and rule out false alarms.
Data storytelling for people who hate the phrase "data storytelling"
Data storytelling without the buzzwords: practical rules for presenting numbers in a meeting. One question per view, show the driver, and show the source.
Your next meeting doesn't need
40 slides.
Try freeNo credit card required.
Free plan includes 5 canvases and unlimited viewers.
Bring your numbers. We'll build your first canvas with you in 30 minutes.
Free, no obligation. We usually reply within one business day.
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