Glossary

Sensitivity analysis

Sensitivity analysis moves each input of a model by the same amount, one at a time, to find which input the result depends on most.

Where a what-if asks about one specific change, a sensitivity analysis asks a fairer question: if each input were 10% off, which error would hurt most? The answer tells you which number deserves the most care and the closest watch.

The usual picture is a tornado chart: one bar per input, the widest at the top, showing the result's range when that input moves down and up.

Worked example: profit, with each driver moved 10%

Take the shop again: price $50, 4,000 units, unit cost $28, marketing $30,000, profit $58,000.

Moving price 10% either way swings profit by ±$20,000. Unit cost swings it by ±$11,200, units by ±$8,800, and marketing by only ±$3,000. Price is where a forecast error is most expensive, and marketing, the line most often argued about, matters least.

Try it in FlowProofs: move each driver in the live demo

Related terms

  • What-if analysis: What-if analysis changes one or more inputs of a model to see what happens to the result, before anything is changed in real life.
  • Driver tree: A driver tree breaks one result, such as profit, into the inputs that produce it, joined by arithmetic, so you can see which input moved the result.
  • Variance analysis: Variance analysis compares an actual number with a reference (the budget, last month, last year) and splits the difference into the drivers that caused it.

All glossary terms

Explain your own numbers this way.

Start free

Free plan. No credit card.